APRONYM
purity
100% COMPANY NAMESCorporations Often Make Particular Apronymic Names - Yet Not Always Make Economic Sense Tony McCoy O'Grady - some apronymic names don't always tell the customer immeidately what the company does. Esso was an attempt at spelling the word formed by S and O, the initials of Standard Oil. Standard Oil tells the comsumer much more than Esso or Exxon do.
Commerce:Companies
Words & Wordplay:Acronyms about Acronyms
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